Key takeaways
- A CISAC study projects 24% of music creators' revenues at risk by 2028, about €4 billion a year.
- Library music is most exposed: the same study expects 60% of it to be AI-generated by 2028.
- 70% of 9,000 people in a 2025 Ipsos survey said fully AI music threatens musicians' livelihoods.
- Musicians are not just victims: 54% of US musicians feel positive about AI tools, per Luminate (2026).
The question usually gets two lazy answers. One says AI can't feel, so musicians are safe. The other says AI already sounds human, so musicians are done. Both skip the part that decides careers: who is paying, and what exactly they are paying for. When a buyer wants a person, AI struggles. When a buyer wants 90 seconds of upbeat music for a video by Friday, AI is already good enough.
How much money is at risk for musicians?
The most cited estimate comes from a December 2024 study by PMP Strategy for CISAC, the global body of authors' societies. It models what happens to songwriters' and composers' income as AI-made music spreads, compared with a world without generative AI. It is a projection, not a measured loss, and it covers songwriters' royalties, not recording artists.
- 24%of music creators' revenues at risk by 2028 (CISAC/PMP Strategy, Dec 2024)CISAC
- €10bnprojected cumulative loss for music creators, 2023 to 2028CISAC
- 60%of B2B library music expected to be AI-generated by 2028Music Business Worldwide (CISAC study)
- €950min songwriter royalties at risk in Germany and France in 2028 (Goldmedia for GEMA and SACEM, Jan 2024)GEMA
- Digital (streaming, downloads)30%
- All music income24%
- Radio, TV, live, background22%
- CD and video21%
Source: CISAC / PMP Strategy study, via Music Business Worldwide (Dec 2024). Projected 'cannibalization' compared with a scenario without generative AI. Figures cover songwriters and composers.
Which music jobs are most at risk from AI?
Exposure depends on one question: does the buyer care who made it? Here is our assessment, grounded in the CISAC projections and in how AI music is actually being bought and streamed in 2026.
| Job | Exposure | Why |
|---|---|---|
| Library and stock music composer | Very high | Bought by brief, not by name. CISAC's study expects 60% of library music to be AI-made by 2028. |
| Jingle, ad and corporate music | High | Clients want fast, cheap and cleared. AI drafts now cover much of that brief. |
| Background and mood-playlist music | High | Listeners pick it by mood, not by artist, which is exactly where anonymous AI tracks compete. |
| Demo singers and session players | Medium-high | Writers can mock up a full vocal demo without booking anyone. |
| Producers and engineers | Medium | AI speeds up stems, mixing and sound design. The job changes more than it disappears. |
| Songwriters for other artists | Medium | Drafts are cheap now. Taste, relationships and a track record are not. |
| Touring and live performers | Low | A concert ticket is a ticket to a person in a room. |
| Artists with a real fanbase | Low | Fans follow people. 40% of streaming users say they would skip a fully AI song. |
Why are some musicians safer than others?
Because music is two products sold under one name. One is sound: something to fill a video, a store or a study session. The other is a person: a voice you know, a story you follow, a show you travel to. AI is very good at the first product and has not cracked the second. Even the AI acts that charted were built around human creators: poet Telisha Jones writes the lyrics for Xania Monet, according to CBS News.
The law also leans toward people. The U.S. Copyright Office said in January 2025 that prompts alone do not make an output copyrightable, while human authorship in AI-assisted work still counts. A label that wants to own a catalog has a strong reason to keep humans in the loop.
Will AI replace musicians?
Yes, many of them
- It is cheaper and faster for any buyer who just needs music that fits, and that is a big share of paid music work.
- Listeners can't reliably hear the difference: 97% failed a blind test in Deezer's 2025 Ipsos survey.
- AI acts already earn real money. Xania Monet signed with Hallwood Media in a deal Billboard reported at $3 million.
- Volume is overwhelming: about 90,000 fully AI tracks a day reached Deezer in June 2026, competing for the same playlists.
No, it changes the job
- People still mostly choose humans. Fully AI tracks are 1 to 3% of Deezer streams despite being half of uploads.
- Fans want to know: 80% in the Ipsos survey want fully AI music clearly labeled, and 45% of streaming users want to filter it out.
- Live music, fandom and personality do not automate. Nobody buys a meet-and-greet with a model.
- Musicians use AI themselves: 54% of US musicians feel positive about AI tools, and about one in three GEMA and SACEM members already use AI.
AI replaces tasks before it replaces people, and it replaces anonymous work before named work. The musicians most at risk are the skilled professionals in the middle who earn a living from music nobody credits. The ones with a name, a voice people recognize or a live show are not being replaced; they are getting a new tool and a lot more competition for attention.
How does AI music cut into streaming income?
Most streaming services pay rights holders from a shared pot, split by each track's share of total streams. Every stream that goes to an AI track is a slice that does not go to a human one. That is why fraud matters so much: Deezer says up to 85% of streams on fully AI tracks in 2025 were fake, generated by bots to farm royalties from the same pot human artists draw on.
Platforms are starting to wall that off. Deezer strips fraudulent streams out of royalties and keeps fully AI tracks out of its recommendations. Tidal said in June 2026 it would stop paying royalties on fully AI-generated music. Spotify, which only pays tracks that pass 1,000 streams a year, said in October 2026 that tracks likely made with AI are 10 times more likely to fall below that line. In the Ipsos survey, 69% of respondents said fully AI music should pay less than human music. If that view spreads, the money argument for flooding services with AI tracks gets much weaker.
What are musicians doing about AI?
- Signing statements. The Statement on AI Training, which calls unlicensed training an unjust threat, had 50,544 signatures in October 2026, including Thom Yorke, Kate Bush and Björn Ulvaeus.
- Protesting loudly, and quietly. In February 2025, 1,000 UK musicians released Is This What We Want?, an album of near-silent empty studios, against a UK plan to let AI firms train on their work.
- Changing the law. Tennessee's ELVIS Act, signed in March 2024, added a person's voice to the rights protected from unauthorized AI copies.
- Suing and licensing. Labels sued Suno and Udio in 2024; Warner then licensed Suno with an opt-in for its artists' likeness and songs, while Universal and Sony kept suing.
- Using the tools. Luminate found 18% of US musicians already use AI to edit or remix music (2026).
Original AI artists on Boulevard
Lo HushWhispered dark pop where jealousy sounds expensive.
DarcyGlossy nightlife pop that turns heartbreak into a good night out.
JaggerSwaggering trap with a rock-and-roll sneer.
Inez HaughtonSlow, smoky R&B from the other woman, telling it straight.
Victor BlackControlled, cold melodic rap about power, legacy and silence.
Asher ValeMelodic pop-rap from a romantic who flexes less, feels more.
What should a working musician do now?
Move toward the parts of the job that are about you. Build a direct line to listeners, play live, put your name and face on your work, and register your songs so you are paid when licensing money starts flowing. Use AI where it saves you time, the way producers adopted drum machines and Auto-Tune, but don't compete with it on price for anonymous background music. That race has a winner already.
For the bigger picture, read is AI music a fad?, our breakdown of AI music vs. human music, and how royalties work in AI music royalties for creators.
Frequently asked questions
Will AI replace singers?
AI can already produce convincing vocals, and in Deezer's 2025 Ipsos survey 97% of people failed a blind test. But voice is identity. Tennessee's ELVIS Act and Spotify's ban on unauthorized voice clones protect real singers' voices, and fans follow people. Demo and background vocal work is most exposed; recognizable lead singers are the least.
Will AI replace music producers?
It is changing the job more than ending it. AI tools speed up stem separation, mixing and sound design, and Luminate found 18% of US musicians already use AI to edit or remix music in 2026. Producers who sell taste and relationships are in a stronger position than those who sell hours of routine work.
Which music jobs are safest from AI?
Jobs built on a person rather than a sound: touring and live performance, artists with an established fanbase, and songwriters whose story is part of the appeal. The most exposed are anonymous, functional jobs such as library and stock music, where CISAC's study projects 60% of tracks will be AI-generated by 2028.
How much money will musicians lose to AI?
The best-known projection, from CISAC and PMP Strategy in December 2024, puts 24% of music creators' revenues at risk by 2028, a cumulative €10 billion from 2023 to 2028 and about €4 billion a year by 2028. It is a model compared with a world without generative AI, not a measured loss, and it covers songwriters and composers.
Can AI-generated songs be copyrighted?
In the US, not on prompts alone. The Copyright Office said in January 2025 that protection needs enough human expressive contribution, while AI-assisted works with real human authorship can still be registered. That gives labels a strong reason to keep humans involved in anything they want to own.
Is Boulevard replacing musicians?
Boulevard is an AI music listening app, so it competes for listening time with human music, and we think it is fair to say so. Its songs are made by a human music team with AI tools and reviewed by people, and its AI artists are original characters that never imitate real singers. Whether that is good for music is a fair debate.
Sources
- Global economic study shows human creators' future at risk from generative AI (CISAC / PMP Strategy)CISAC, 2024-12-04
- Market for gen AI outputs to be worth over $16bn annually by 2028, but it could cannibalize 24% of music creators' revenuesMusic Business Worldwide, 2024-12-04
- AI and music: Goldmedia study for GEMA and SACEMGEMA, 2024-01-30
- Luminate 2026 Midyear Report: trends in music, television and filmLuminate, 2026-07-15
- Can listeners really tell the difference between AI-generated and human music? (Deezer/Ipsos survey)Deezer Newsroom, 2025-11-12
- AI music tops 50% of daily uploads on DeezerDeezer Newsroom, 2026-07-21
- Copyright Office releases Part 2 of AI report (copyrightability)U.S. Copyright Office, 2025-01-29
- Meet the woman behind chart-topping AI artist Xania MonetCBS News, 2025-11-05
- AI artist Xania Monet climbs the charts and signs a multimillion-dollar record dealBillboard, 2025-09-16
- Statement on AI trainingaitrainingstatement.org, 2026-10
- Is This What We Want? (2025 protest album)Wikipedia, 2026-10
- Gov. Lee signs ELVIS Act into lawOffice of the Governor of Tennessee, 2024-03-21
- Warner Music Group strikes 'landmark' deal with Suno; settles copyright lawsuitMusic Business Worldwide, 2025-11-25
- Suno (platform): history, lawsuits and model releasesWikipedia, 2026-10
- Spotify strengthens AI protections for artists, songwriters and producersSpotify Newsroom, 2025-09-25
- One year in: putting human artistry first on SpotifySpotify Newsroom, 2026-10-20
- Deezer to let users block AI-generated music from search resultsMusic Business Worldwide, 2026-10-13









